Timeline and milestones
Typical projects take 3–8 weeks. Strategy, structure, design, build, content, testing, and launch each have a named approval point.
Process
From first conversation to launch — and beyond.
A clear, six-stage process so you always know what's happening and what comes next.
- 01
Diagnose
Understand the business, customer, offer, competition, and the primary conversion objective.
Deliverables
- Business & customer discovery
- Competitor review
- Primary objective agreed
- 02
Architect
Plan the structure, customer journey, content, features, and conversion paths.
Deliverables
- Site map & structure
- Customer journey
- Feature & content plan
- 03
Design
Create the visual system, interfaces, responsive behavior, and interactions.
Deliverables
- Design system
- Key screens
- Responsive & RTL design
- 04
Build
Develop, optimize, integrate, test, and prepare the website for production.
Deliverables
- Production build
- Integrations
- Performance & QA
- 05
Launch
Deploy the website, connect analytics, verify search readiness, and hand over.
Deliverables
- Deployment
- Analytics connected
- Search readiness & handover
- 06
Improve
Maintain, monitor, update, and optimize based on real business needs.
Deliverables
- Monitoring
- Content updates
- Ongoing optimization
No hidden process
The working rules are clear before the first invoice.
Your proposal turns these principles into exact dates, responsibilities, review points, and commercial terms for your scope.
Feedback and revisions
The proposal states the included review rounds. Feedback is consolidated by one decision-maker so the project keeps moving.
Ownership and access
After final payment, the client receives the agreed source, account access, domain control, analytics access, and handover notes.
Payments and changes
A typical plan is 50% to start, 30% after design approval, and 20% before launch. New scope is quoted before it is built.
What we need from the client
- One decision-maker and timely consolidated feedback
- Accurate business information, brand assets, and available content
- Access to the domain, analytics, and third-party accounts when required
- Written approval at each milestone before the next stage begins
Your next customer will probably meet your business online first.
Make that first impression clear, credible, and easy to act on.